Web Design Best Practices

Why Heading Tags and Content Structure of Every Page is so Important

So, you’ve written a killer article, and now you want to post it on your page to attract more visitors? Probably you don’t know, but there are specific rules you need to follow if you want to succeed. To make it easier for your audience and search engines to understand the information, you need to take care of the heading tags and content structure. Build the article according to the best practices, and you will see satisfying results coming your way. Here are the reasons why you should follow a pre-determined structure on all of your web pages. Make use of this simple strategy to score better in the rankings.

What do heading tags and content structure mean?

As readers, we, consciously or unconsciously, expect to find certain structures in different types of text. Whether we read a newspaper, a magazine, or a book doesn’t matter – the headings and subheadings are what inform us about the content inside. The same goes for online posts. When we research a topic in Google, the headings in blue do what directs us to visit a page. In fact, these are the titles of type H1 which also serve as a hyperlink in the search engines – when you click on them, they redirect you to the chosen website.

Heading tags are used in HTML to help the structure of your website with SEO. How do they do it? They help Google and other search engines to read and interpret your content. If you don’t follow the proper order, this may harm the visibility of your page. Heading tags and content structure help break up the sections of your page. They vary from H1 to H6, H1 being the most important one. It appears in the title bar at the top of the web browser when someone reads the content. The most appreciated and used title tags are H1, H2, H3, and H4, while H5 and H6 are suitable for whitepapers and other types of long content.

How do titles and subtitles help the structure of your page?

When the heading tags and content structure are well-ordered, this stimulates the search engines to read the text. Let’s say you did it wrong – you used H1, H2, but then you skipped to H4, after which you decide to go back to H3. In case you didn’t know – that’s the wrong way to do it. Numbers on heading tags are here for a reason, and they should be ordered in ascending continuation. Also, make sure you include relevant keywords and key terms. When there is a good content structure, search engines can read it without problems, and if the heading titles are quality, they will improve your position and lead you to the first pages.

Another good reason to pay attention when writing the headings and subheadings of your page is to make it easier for readers to understand what the content is all about. Usually, people look for visual clued to evaluate if they want to read an article – one of the crucial elements is the headings. For this reason, you should follow the order – the first title is H1, the most important one. Then, you can add H2, which is the subheading of H1. After that, it’s time for H3, a subheading of H2, and so on. This simple step will let readers understand the information faster, which will contribute to e positive user experience.

Finally, heading tags are also important for screen readers, which allow people with disabilities to read your content. The screen readers are software programs that help blind users read the text that is displayed on the computer screen. They use speech synthesizers or braille displays – they act as a mediator between the computer and the user. Screen readers take the code of your heading tags and tell the visitor that there is a heading. This makes it easier to jump from one section to another, and when the structure is not followed, screen readers get confused.

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