In the second decade of the 21st century, mobile devices are present in our lives. Although the overall opinion on smartphones and tablets it’s controversial, even their biggest enemies can’t deny that they make our days easier. A tool for entertainment and communication, they are presenting more features than disadvantages. According to Statista.com, more than 50% of the traffic is generated on small screens – a number that keeps on growing with every year that passes. Not only that, but customers are more likely to shop on mobile rather than on desktop computers. The reason why? Convenience. Join us on a journey to discovering why mobile-friendly web design is more successful and how to improve its performance.
Why does mobile-friendly web design matter in 2021?
The first reason is the satisfying experience of the customers. As more than half of them prefer navigating on their mobile devices, it becomes more and more important to have a smoothly operating hang-held version. People nowadays spend hours on their smartphones reading, shopping, playing games, or communicating with their friends and family. Logically, as compact devices offer accessibility from any point of the world, customers are more likely to explore various topics on them. The mobile revolution also affects SEO rankings. For example, at the moment, Google examines the performance of the website based on the desktop version, and as a result, it ranks the page according to this factor. In the near future, we expect this trend to evolve. Experts predict that Google and other search engines will prioritize the mobile-friendly web design compared to the desktop.
How to perfect your mobile optimization?
To improve the traffic to your website and to augment the level of customer satisfaction, you will need to make some design changes. Trends are constantly evolving, and today, mobile use dominates desktop. For example, more than 70% of the people who bought a product in-store, went to search for information about it on their mobile. If you want to increase your sales and promote your brand, think about that. Just to let you know, the number of mobile users in 2021 is over 3.8 billion. Is this a good enough reason to gather up your team and work in the right direction? Yes, we thought so.
Our first suggestion is to create large buttons. Make it easier for your audience to tap on different sections without having to zoom. The same goes for the text – it should be visible and readable. Focus on the perfect size – not too small, not too large. Customers should be able to read without enlarging the screen. Then, use enough spacing between the links on the page. They shouldn’t be too close to each other so that someone doesn’t click on the wrong link by accident.
Go for a simple menu, and you will thank us later. Mobile-friendly web design is different than a desktop version where there is enough space to organize detailed menus with drop-down options. Here, your menu should look like an overview. Limit yourself to categories and filters – it should be enough. In addition, you can feature a search tool. It comes in very handy when customers are looking for specific information and don’t find it on the menu. Place the search bar in front and center to make it more evident and accessible. Finally, don’t forget to add a chat tool – this is one of the most appreciated tools by users. It’s easy to use and effective as well. If you skip this step, then at least add a “Contact us” page, where people can send you a message directly via the platform.