Creating a successful website or social media account is not an easy task, and its maintenance requires no less effort. Along with great design and optimization, there is content that keeps the audience interested. Once you’ve refined and improved the functionality of your page, it’s time to think about the materials you publish. Do you pay enough attention to the main part and the details? Do you follow the trends, or do you stay current? Let us help you with the experience we have gained after many years of market presence. Here below, you will find a resume of the best practices for creating great content – take advantage and follow our lead.
Which are the best practices for creating great content?
Bloggers, influencers, e-commerce owners – listen up. To create outstanding content, you have to put the customer first. Walk a mile in the shoes of the reader – what would you like to discover, and which approach do you prefer? Depending on the audience, you can make it sound more friendly or more formal. Try to keep a balance – going to extremes is never a winning tactic. Remember that you are doing it for them, your visitors, and your customers. To get satisfying outcomes, strive to provide useful and relevant information. Answer questions, entertain and engage the readers – if you meet their needs, you will win their loyalty and get positive feedback.
Then, focus on long-tail keywords. For your information, short keywords are more researched, but this makes the competition bigger. If you bet on longer phrases, you might rank better on search engines. Long-tail keywords usually contain more than four or five words. Try to formulate them as a question in the title, and you will gain relevance and visibility. Another technique among the best practices for creating great content is proper keyword research. Don’t settle for just one source. Instead, explore the infinite options around the webspace. Google Keyword Planner, Google Search Console, Google Analytics, and Google Trends are only a few of the many choices out there. For example, Soovle offers information accumulated from various sources, Jaaxy offers a library of more than a thousand keywords, and BuzzSumo is great for title ideas, social media searches, and trending hashtags.
More intelligent tips for creating quality materials
The best practices for creating great content are infinite, but one of them is always winning – knowing how to develop the structure of your text. You don’t always have to deliver articles of 2000 words each, but you should give your best to provide quality material. Quick reads are one of the top choices of today’s audience – take advantage. According to surveys, readers pay attention to few elements – the title, the first paragraph, the subheadings, and the first sentences on each paragraph. If you fail to get their attention, they probably won’t spend another minute reading. To excel, create a plan. Get a better idea of each paragraph that you will write. When writing, think about the message you want to send and try to answer the questions of the public. Make your headings and subheadings relevant and informative.
Don’t stress too much. Writing the first paragraph is hard, but it’s not impossible. Spend enough time on research, create the content and then edit it. Follow the lead of the first sentences, and keep the readers intrigued – this will guarantee more shares, i.e. traffic to your page. And don’t forget to apply SEO best practices as well. Without them, it won’t matter how good is your content. Add pictures, update the design of your website, make it user-friendly and easy to navigate. Follow these steps and see your visibility improve!