When your business goes well (you get enough web traffic, the number of your sales is increasing, your audience is evolving), the responsibilities keep growing. Unfortunately, when you don’t pay attention, you can let your domain expire without notice. What happens then? Is there a way back? Here is the deal – if you forget to renew it, there may be negative consequences for your business, and you don’t want that. Losing your website and clients is something you definitely don’t want to happen. But when does a domain expire? Should you renew it or let it go? What can you do about getting it back? In this article, you will find the answers to these and other frequently asked questions regarding domain names and their maintenance.
When will your domain expire?
The answer to this question can vary. The expiry date of your domain depends on the plan/subscription you paid for. When you buy the name, there are few options – you can own it for one year or more. What you can do is check your emails and review the terms and conditions that you signed. If it’s too late and your ownership is already gone, you have two options. You can renew it, or you can let it expire. Choosing the second option means that it will be removed from your account. To get it back, you should check if the name is still on the market and repurchase it. Some providers, quality ones, allow you to auto-renew when you let your domain expire. Usually, there is a trial period in which you can repair the damage and get your name back. In conclusion, we would like you to realize that keeping your domain should be your priority – trying to get it back is very expensive. Of course, if you are doing rebranding, the case is different. Then, you can freely let the domain expire and search for a new one that will serve you better.
How to protect your domain name?
You can buy a domain name from various providers, and all of them will offer different terms and conditions. However, most of them allow you to purchase it for a period from 1 to 10 years. The supplier you chose is responsible for its existence and will help you protect it from extinguishing from the webspace. When the expiry date comes, you can, of course, renew it, but you will have to pay a solid fee. If you skip this important step, the domain will be taken from you, and it will be more difficult to get it back.
So, how can you prevent your domain from expiry? The best option is to pre-pay for the service for a minimum of 5 tears, especially if your business is successful and you already have a reputation on the market. Make sure you do that so you can later enjoy the fruits of successful marketing strategies without any obstacles on the way. Of course, it’s human to make a mistake, and many of the domain providers will do their best to solve your problem. If you are a loyal member, they will guarantee your satisfaction and try to keep you as a client. However, pay attention and set a renewal reminder if you think it will help.
Remember if you lose your domain, you lose your website and precious contacts – something that can ruin your business. Also, finding a free domain name that meets your preferences is very hard – there are over 2 billion websites in the virtual space. Beating the concurrence is energy and time-consuming process, not to forget expensive.