If you have decided to start a blog or start an e-business website, the first step you need to take is to choose the right domain. Keep in mind that choosing the right name will keep your business moving forward in full force. But how figure out the most appropriate name? And how to make it unique? Which are the possible mistakes to avoid? No worries, we will explain everything. In this article, we’ve gathered the most important information about choosing a domain name for your business. Learn a few tricks that will help you stand out, as well as many other follow-up information about the process.
What is a domain name?
Many people confuse the domain name with web hosting. It’s true the two terms are tightly connected and can’t exist without each other. Let’s clear the air – the domain is simply the website’s address. By typing it in the URL bar, Internet users access your page and start navigating on it. On the other hand, hosting is a virtual computer (server) that hosts your website – it stores all your data, including connected email addresses, customers, contacts, etc. There are many types of this service – shared hosting, VPS hosting, cloud hosting, dedicated hosting, and WordPress. Depending on the size of your enterprise, you can share a server with other clients or get a customized one.
Domains, however, are the first step to creating your website. But where can you buy a domain name? You can do it by choosing one of the most famous registrars on the Internet. The most famous websites offering this service are Google Domains, Hover, GoDaddy, and NameCheap. All of them offer excellent customer support and premium services, but the prices may vary. For example, an often researched name can cost between 100 and a couple of thousand dollars per year, while an unpopular one can be found for cheap.
How to choose the perfect name?
When brainstorming for inventing the ultimate domain name for your website, you have to keep in mind the following guidelines. Your priority should be to come up with a unique solution that represents best you and your brand. For this reason, first, you want to make sure the name you chose is not a trademark. Do a Google search and see if there are results with the name you chose. Then, check social media, just in case. Another step you can take is to go on the Trademark Electronic Search System (TESS) or the World Intellectual Property Organization if you plan to expand your brand around the globe.
There are more than 400 million existing domains around the Internet. To compete with the most successful of them, you have to be very original. Strive to make it maximum relatable. Ask yourself if the word you chose represents your idea of the brand. Is it memorable enough? Will the customers have difficulty pronouncing and writing it? You want to make sure it’s short, catchy, and easy to spell. By choosing the right name, you can target different markets and geographical areas.
To succeed at this task, go for a name that contains 12-14 letters. Following the trends is also cool but you want your domain to be long-lasting. Try going for a term that won’t be outdated soon. Make it authentic and check the meaning of the word in other languages – you don’t want it to be offensive. If you’re stuck with ideas, try word association, branding exercises, or take a look at your competitors. Try thinking of images instead of words. Play with a logo design – think about colors, fonts, styles, etc. Take advantage of tools like Thesaurus or a rhyming dictionary. You can choose from many types of brand names – eponymous, descriptive, acronymic, suggestive, associative, foreign, and also abstract.